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Bass is the name of a former brewery and the brand name of several English beers originally brewed in Burton upon Trent at Bass Brewery and still brewed in Burton on behalf of InBev by Marstons. Bass is most particularly associated with their pale ale.
The Bass & Co Brewery was established by William Bass in 1777. Bass was a pioneer in international brand marketing. The Bass Red Triangle is one of the world's oldest logos and was the first trademark to be registered in Britain. The 1875 Trademarks Registration Act came into effect on 1 January 1876 and that New Year's Eve, a Bass employee waited overnight outside the registrar's office in order to be the first in the queue to register a trademark the next morning. In fact, Bass got the first two registrations, the first being the Bass Red Triangle for their pale ale and the second the Bass Red Diamond for their strong ale.
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